Hear from Tom, Co-Founder of the Rainbow Lottery, Sian Wilkinson-Iles, Assistant Director of Public Fundraising at Terrence Higgins Trust, and Phil Wright, General Manager at Gatherwell, at the CIOF Fundraising Convention 2024 as they discuss why an authentic voice is such a powerful tool in fundraising and how it helps in building engagement around a cause. The conversation also touches on the challenges Tom faced in establishing The Rainbow Lottery and the successes he has achieved to date.