Resources and information
Member resources – making lotteries easy
The resources below are designed to help you run and promote your lottery. If you feel there is something missing please contact us to request further information.
Gatherwell lottery map
View a map of all the Gatherwell community lotteries
Launching your single brand lottery
Full marketing pack
Launching your multi-cause lottery
Full marketing pack
Gatherwell Gazette: multi-cause lottery news, views and announcements
Gatherwell Gazette issue 01 – 2020 – summary, 2021 schedule and lots more!
Gatherwell Gazette issue 02 – 2021 – the Essex Lottery good cause recruitment case study and lots more!
Gatherwell Gazette issue 03 – 2021 – assets for your good cause recruitment, incentivise it, Gatherwell developments and more!
Gatherwell Gazette issue 04 – 2022 – insight on good cause recruitment, exciting Gatherwell developments and more!
New to the lottery guides
An introductory guide For multi-cause lotteries
An introductory guide for single cause lotteries
New contact in post lottery guide – multi (VIDEO)
New contact in post lottery guide – single (VIDEO)
How to keep your lottery compliant
Multi-cause lottery marketing resources
General marketing support
Marketing overview
Good cause recruitment marketing plan
Good cause recruitment strategy guide
Good cause recruitment assets – boost your fundraising
Good cause recruitment assets – just the ticket for fundraising
Multi-cause operator – lottery birthday pack
Multi-cause operator – winners pack
COVID19 – good cause support resources and the lottery lowdown
Festive fundraising guide
Making the most of your news feature
Marketing case studies
New lottery launch – Rother Community Lottery
A shining example of best practice – East Herts Lottery
Harborough Bin Tags Lotto
Rushmoor Community Lottery claim code campaign
The lottery survey: the ongoing impact of COVID-19 on good causes and Gatherwell services survey results – December 2020
CSSC- A growth success story
Super Draw promotions and self-serve raffles
National super draw prelaunch pack – multi-cause operator
Prize: iPhone 15 Pro Titanium, 2nd April – 27th April 2024
National super draw prelaunch pack – SINGLE BRAND operator
Prize: iPhone 15 Pro Titanium, 2nd April – 27th April 2024
How to use your FREE ‘Raffles’ feature
Dashboard and best practice guides
How to add yourself to the dashboard
Interactive dashboard guide
How to use your dashboard
Your lottery central fund – best practice
Good cause approval process best practice
Lotteries Council membership guide
eServices guide
Gatherwell automated emails schedule
Gatherwell automated emails
Reclaiming VAT guide
Reclaiming VAT guide
Gatherwell security audit
Gatherwell security audit letter 2023
Gatherwell security audit executive summary 2023
Gatherwell security audit certificate 2023
Gambling Commission (GC)
Licence holder training
Gambling commission licence – changing named annex a individuals
Your operator annual regulatory return
Lottery operator policies guide 2023 – 2024 (includes updated fair and open gambling policy)
June 2022 letter regarding Gatherwell prize insurance
Filing your small society lottery return (small society lottery license only, does NOT apply GC licenses)
Gambling ethics and advertising standards
Gatherwell ethical and responsible lottery management
Gambling mitigation
Responsible Lottery Advertising Guide 2023
