The top charity lottery providers in the UK

Charity lotteries have become a vital fundraising tool for many non-profits in the UK, providing a fun and engaging way for supporters to contribute to worthy causes. For larger non-profits that already run fundraising lotteries, finding the best provider to enhance their operations is crucial. This guide explores what makes a good charity lottery provider and highlights some of the top providers in the UK.

Why partner with an ELM?

Outsourcing your charity lottery can offer several benefits for established non-profits:

• Enhanced efficiency: External lottery managers (ELMs) bring expertise and technology to streamline lottery operations.
• Increased revenue: Experienced ELMs can implement tried and tested strategies to maximise fundraising potential.
• Regulatory compliance: ELMs ensure all lottery-related activities meet regulatory standards, reducing compliance risks.
• Expert support: ELMs offer consultancy and support to optimise your lottery program.

Key considerations when choosing a charity lottery provider

When selecting a charity lottery provider, consider the following factors to ensure a successful partnership:

• Experience and track record: Look for ELMs with a proven history of managing successful lotteries.
• Compliance and transparency: Ensure the ELM adheres to all regulatory requirements and offers transparent reporting.
• Customisation and flexibility: Choose an ELM that can help meet your organisation’s specific fundraising objectives.
• Support and consultancy: A good ELM will offer ongoing support and strategic advice to help maximise your lottery’s potential.
• Technology and innovation: Opt for ELMs who utilise the latest technology to streamline operations and enhance the user experience.

Leading charity lottery providers in the UK

Gatherwell

Gatherwell is a leading charity lottery provider that specialises in helping charities, local authorities, schools, sports clubs and community groups set up and run successful lotteries. As part of the Jumbo Interactive group, a global leader in lottery solutions, Gatherwell benefits from world-class expertise and innovative technology. With a focus on digital solutions, Gatherwell has helped thousands of organisations maximise their fundraising potential.

Key features:

• Engaging solutions: Gatherwell lotteries are an engaging way to appeal to your supporters and raise funds for your cause.
• Proven success: Gatherwell has raised £20 million for more than 14,000 good causes across the UK.
• Solutions for all fundraisers: Digital lotteries designed for organisations of all types and sizes.

StarVale

Also part of the Jumbo Interactive group, a global leader in lottery solutions, StarVale has driven fundraising growth and established resilient revenue streams for charities, non-profits, and hospices across the UK. StarVale creates, administers, and manages some of the UK’s most successful fundraising lotteries and raffles. Their strategic insights help clients succeed in their lottery programs.

Key features:

• Expert consulting: Strategic insights and guidance tailored to each charity’s needs.
• Innovative technology: Custom-built systems and software designed to enhance user experience.
• Regulatory compliance: Flawless track record in maintaining regulatory standards.

StarVale’s dedication to excellence is reflected in long-standing partnerships with major national charities like Macmillan Cancer Support and NSPCC, regional charities such as The Treloar Trust and Action Medical Research, and many hospices. Their relationship managers, with a combined 70 years of experience, provide consistent and responsive guidance to help clients grow their lotteries.

How to get started

Choosing the right charity lottery provider can significantly impact your fundraising efforts. Here’s how to get started:

• Assess your needs: Determine what you need from a lottery provider in terms of support, technology, and compliance.
• Research providers: Look into the top ELMs, considering their features, track record, and client reviews.
• Consult with providers: Reach out to potential providers to discuss your needs and see how they can tailor their services to your charity.
• Implement and promote: Once you’ve chosen a provider, work closely with them to launch your lottery, and use various marketing channels to promote it.

Charity lotteries are an excellent way to engage supporters and generate sustainable income for your organisation. By choosing the right charity lottery provider, you can ensure a successful and impactful lottery program. Providers like Gatherwell and StarVale offer diverse solutions to meet different needs, making it easier than ever for charities to leverage this fundraising tool.

Get in touch to learn how we can help your lottery maximise its fundraising potential with our innovative solutions.